ETP/ETF case study

amity communications, part of Capita Translation & interpreting (Capita TI), offers integrated language solutions to enable companies within the financial services sector to communicate with current and prospective clients across multiple jurisdictions and markets simultaneously.

We specialise in exchange traded products (ETP)/exchange traded funds (ETF) marketing collateral and research documents for European markets through specialised translation support. 

The client

Our client is one of the leading ETP/ETF providers in Europe, with a large presence in the UK and across Europe. They provide accessible investment solutions, enabling investors to intelligently diversify their portfolios beyond traditional asset classes and strategies.

They are pioneers in specialist investments, having developed the world’s first gold exchange traded commodity.

Today they offer one of the most comprehensive ranges of specialist exchange traded products (ETPs) covering commodities, FX and thematic equities traded on major exchanges across the world.

The challenge

Our client produces a wide variety of content, ranging from marketing collateral to research documents, that are issued on a weekly, monthly and tri-annual basis. Our client was looking for a supplier who could manage and deliver fast, consistent, accurate and cost-effective translation support aligned to their brands tone-of-voice and style, and to the specific ETP/ETF industry terminology.

How amity communications helped

amity communications appointed a team of linguists specialising in translating ETF documentation. A dedicated Relationship Manager and Project Manager was also appointed to manage the integration of pre-existing client style guides, preferred terminology and reference material into our secure translation memory and project management platforms. Test translations were then performed on a variety of marketing pieces across languages, with feedback being incorporated before going live with the real-time translations.

Our proprietary technology solution, SmartMATE, ensured maximum efficiencies both in saving costs and improving lead times.

The result

amity communications ensured fast, accurate, secure, cost-effective support and translations from day one of the contract. Specific country style guides and preferred terminology databases have been set up to maintain consistency and quality of the translated content.

The client has also leveraged considerable cost savings from matching and repeated text across a variety of languages.

The process has been supported by monthly & quarterly process review meetings to make sure that our services are fully aligned and focused on meeting the key priorities, message and future requirements of the client.

Translation support for financial services

Our financial linguistic teams, combined with our technology, ensure that whether our clients are producing market outlook reports, marketing collateral, factsheets, annual reports, or communicating with shareholders, they can be confident of producing engaging content with the right tone-of-voice, style and terminology.