The value of language in e-Commerce white paper

Every day, 1 million people around the world access the internet for the first time. Current projections show that by 2030 the whole world will be online. This means that the opportunities to drive online sales are growing exponentially, and businesses need to consider the value of language in e-Commerce.

As the reach of the Internet grows, so does the diversity of language required for users to understand the content at their fingertips. A web page in 23 languages would ensure 90% of global web users could understand the content, increasing to 36 languages for 95% of web users to understand the content.

As the remaining parts of the world population gain online access, websites will need to cater for more languages to reach the growing numbers and rising diversity of frequent internet users.